According to Gallup, 60% of the American public has little or no trust in news media. Audiences and readership have been declining, as trust in media has been eroding. In the same survey, 30% of people surveyed told pollsters they had abandoned a media outlet because it no longer provided information they found useful.
I realize there is a big dose of self-interest in this post. I make my living teaching people to communicate with journalists. That doesn’t mean the three reasons below are less valid. There is still value in talking to reporters….
See on signalbridge.blogspot.ca